~ By Carole Embden-Peterson
Change is a challenging prospect, especially when it is geared towards improving business operations. There is a lot at stake and project proponents need to secure the buy-in of stakeholders to make an effective business change. However stakeholders won't just roll over and say "OK." They want everything in black and white. The first document they want to see before they buy-in, is the business case.
The business case is therefore a very powerful and crucial document. This is what will be used to communicate and persuade that key group of people, the stakeholders. It is a logical argument that explains in clear terms why a project should be supported.
This document answers, financial and other consequences if one action or another is taken. It supports:
An effective business case indicates:
You have now decided to take the proverbial "bull by the horns" and write your business case. However you are wondering, "how can I make it powerful?" "how can I ensure that it's good?"
To produce a good case you need to be:
Writing a business case is not a one-person effort. It's a team event, so gather your team to start the "ball rolling." While one or two persons usually do the writing, it takes an entire team to provide the required information. The team over a period of about four to five meetings can provide invaluable information for you to use.
There are many advantages of having a team behind your effort. For instance the team will:
IT Managers: Provide information on cost and value of the impact on IT operations.
Financial Experts: Provide information useful to sizing contributions to expected business benefits.
Human Resources Personnel: Identify people costs.
Senior Managers: Help in prioritising, legitimising and assigning value to any contribution, to the company's strategic business objectives.
There is no set template for writing a business cases; however there are certain sections that should be included to ensure a well-rounded proposal. These are:
Carole Embden-Peterson has over 25 years experience as an award winning journalist, communication specialist and training development expert.