3) The Practice of Public Relations - Edited by Wilfred Howard

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3) The Practice of Public Relations - Edited by Wilfred Howard

Postby satisfactionuk » Mon 14 Feb 2011 11:20 pm

This is the third book in the Chartered Institute of Marketing - CIM series of books that focuses on the Practice of Public Relations.

The synopsis on the back of the book reads:

Eighteen contributors, all highly successful men and women in their fields, give well-reasoned practical counsel on every aspect of public relations. How to get started is tackled first, recommending the do's and don’ts when analysing problems, objectives, and targets; planning programmes, strategy and methods; making costings and exercising budgetary control, presenting cases executing, reporting and assessing them.

All types of media are described and how to use them to best advantage. The timing and handling of material is discussed, as well as public relations practice within various organisational frameworks. The ethics of public relations and relevant law are also examined with professional attitudes and routes to a career in public relations.

Certificate and Diploma students of the CAM foundation and Chartered Institute of Marketing will find this book essential reading, as will other students pursuing public relations courses in communications, marketing and related business studies.

Professional public relations and marketing executives will discover within these pages a wealth of practical information.

Lets face it, dealing with the problems presented by not only concerned individuals but also a wide array of other interested and often highly organised groups of people who for whatever reason believe they have an innate right to be heard is no easy task.

Public relations is therefore an essential aspect of project management when dealing with the vast array of interest groups that if handled wrongly will do their best to confront, delay and derail the progress and ultimate success of the project. I think that this books focus of the subject matter from a marketing perspective can only add to its value from the perspective of a project manager.

I think this is another book that should be essential reading for all project managers and of course retained as a valuable asset to his or her personal business library.

Kind regards

Stephan Toth

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