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Project Sponsorship

Great Sponsor + Great PM = Great Success

Project manager shaking hands with his sponsor

Project sponsorship is an active senior management role, responsible for identifying the business need, problem or opportunity. The sponsor ensures the project remains a viable proposition and that benefits are realised, resolving any issues outside the control of the project manager.

An Executive Perspective on Project Sponsorship

How executives can become good sponsors by providing the right environment for project teams to deliver successful projects and programmes.

The Project Manager's Guide to Dealing With Difficult Sponsors

What do you do when your sponsor is your problem team member? Sounds horrible, but it's not too uncommon unfortunately. Here's what to do.

Great Sponsor + Great PM = Great Success: Ten Truths of an Effective Sponsor/PM Partnership

A sad tale of a how a sponsor/PM relationship killed a project. Here are ten truths of an effective sponsor/PM partnership.

Sponsoring a Project

There's a lot of information and advice available in print and on the Internet about project management, but relatively little about project sponsorship.

Avoiding the Accidental Project Sponsor

Getting the right project sponsor isn't easy; many times we get unqualified sponsors and all too often an accidental project sponsor.

Project Sponsorship: Get the Sponsor You Deserve

A good project sponsor will be clear about the project's objectives, have power over resource expenditure and be able to influence key decision makers to support or resource the project.

Being a Project Sponsor Means Championing a Cause

A project team needs a champion, or someone who keeps the team spirit alive while steering the project to ultimate success.

Senior Managers Need to Play Their Project Role(s) More Effectively

All projects need a sponsor, someone who gives executive support to the project manager. However, a survey of 1000 project managers into roles and responsibilities makes poor reading.

Before you start your project, find a committed project sponsor who has enough clout in your organisation. Your project sponsor will prove invaluable in helping you overcome organisational roadblocks as they arise. - Duncan Haughey

Unengaged sponsor sinks the ship. - Angela Waner

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