Contact Us

Install Toolbar

See Article Categories

PEST Analysis

By Duncan Haughey, PMP
Blackboard with PEST defined

PEST is a strategic planning tool used to evaluate the impact political, economic, social, and technological factors might have on a project. It involves an organisation considering the external environment before starting a project.

The PEST analysis is an important part of the project planning process:

  • Political factors include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability.
  • Economic factors are economic growth, interest rates, exchange rates and inflation rate.
  • Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety.
  • Technological factors look at elements such as R&D activity, automation, technology incentives and the rate of technological change.

Use the following grid to record each factor:

State Project Objective
Political Economic
Political stability State of the economy
Tax law Interest rates
Employment law Exchange rates
Trade restrictions and tariffs Inflation rate
Environmental regulations Taxation
Social Technological
Role of men and women in society Rate of technological change
Division of wealth in society Automation
Health and safety Innovation
Population growth rate Recent technological developments

Advantages of PEST

  • Simple and only costs time to do.
  • Provides an understanding of the wider business environment.
  • Encourages the development of strategic thinking.
  • May raise awareness of threats to a project.
  • Can help an organisation to anticipate future difficulties and take action to avoid or minimise their effect.
  • Can help an organisation to spot opportunities and exploit them.

Disadvantages of PEST

  • Usually a simple list and not critically presented.
  • The rapid pace of change in society makes it increasingly difficult to anticipate developments that may affect an organisation in the future.
  • Collecting large amounts of information may make it difficult to see the wood for the trees and lead to "paralysis by analysis."
  • The analysis may be based on assumptions that prove to be unfounded.
  • PEST analysis only covers the external environment and the results need to be considered with other factors, such as the organisation itself, competitors and the industry in which it is working.

We welcome constructive comments and approve any that meet our guidelines. It means providing helpful information that contributes to an article or discussion.


No comments yet.

Add Comment

*Required information
(never displayed)
Enter the third word of this sentence.
Enter answer:
Notify me of new comments via email.
Remember my form inputs on this computer.

Article Categories

SWOT Analysis
SWOT is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats to a project.

Once you have planned your project, turn your attention to developing several goals that will enable you to be successful.

Using Feedback as a Tool
As a project manager it is important to be able to give and receive feedback effectively. Feedback is best given on a one to one basis soon after the event that triggers its need.

Project Management Tools
A Gantt chart, Logic Network, PERT chart and Work Breakdown Structure are common tools used when planning a project.

Information Icon Four Risk Management Techniques

There are four risk management techniques your may employ to manage the risks to your project:

  1. Avoidance.
  2. Control.
  3. Assumption.
  4. Risk Transfer.

Discover our forum where you can ask questions, get advice from other people and share your experience.Speech bubbles