Business Case

The business case records the justification for starting a project. It describes the benefits, costs and impact, plus a calculation of the financial case.

3 Key Components of an Effective Business Case Study

A good story is memorable. A case study is essentially a success story. A well-written business success story is arguably one of the most effective ways to create a visual image of achievable results in the mind of a prospective client. However, the way the story is told is important. The focus must be on the prospect's needs, not the sponsor's product.

Building a Business Case as the Foundation for Project Success

When projects fail to deliver results, ensuing conversations can often become accusatory. The division manager says, "Even with all the resources and money put into this new product, the quarterly numbers show that it's another loss. Plus, one of our competitors brought out an equivalent product before we were ready to launch ours."

Five Steps to a Winning Business Case

Making a successful business case for your new project is the winning way to ensure a good beginning for your team. As a project manager, how often have you been asked to "work the numbers" and provide a basis for a compelling project? Often, if you are a project manager with responsibility to help your sponsor and your company make decisions about which projects are the right ones to do. The PMBOK provides the body of knowledge for "doing it the right way." In this article, you will learn about the five steps of a methodology that you can take away and use everyday for identifying, selecting, and justifying a new project or a significant change in scope to an ongoing project.

Writing an Unbeatable Business Case

A project brief describes what needs to be done. The project plan explains how you are going to do it. The business case gives the reasons why. In PRINCE2 terminology, the business case is the "driver" of the project. Senior management review the business case before authorising the initiation, and at each subsequent stage of the project. The business case is used as a yardstick to measure project progress. Before allowing any change to the project plan, the executive must consider the impact that this change will have on the business case.